Die Die My Darling

From yesterday's Op-Ed page in the Times, a column about the decade-long "undoing" of the music industry:

"This is part of a much broader shift in media consumption by young people. They’re moving from an acquisition model to an access model."

Had the people running the music labels understood this fact in 1999 - the year when the business peaked (and oh the cosmic irony - the year when the world discovered Napster) - or even in 2005, they could have come up with a more meaningful pricing model, instead of letting "free" become the standard.