I have it from inside sources* that "Urf" is going to be filled with time-wasty goodness very soon.
I totally dig that name "Urf". Tremendous merchandising possibilities, don't you think? "Urf" barf-bags on planes. "Urf" bird-cage liners. "Urf" anti-flatulence medicine. "Urf" skin rash cream.
*Not the same inside sources who, back in May 2000, strongly advised me to double my position in my dot-com portfolio.