Google launched their version of Wikipedia-Yahoo Answers-About.com-whatever, called Knol, yesterday and it took just one visit to that site for the proverbial shit to be scared out of me.
Under the folksily titled "Plain old bag o' Knols" are contained such delightful topics as "Urinary tract infection", "lung cancer", "herpes zoster", something called "acoustic neuroma" (which I don't want to click on even though it has the word "acoustic" in it because God help us if there's an electric neuroma), "constipation" and the scariest of them all, "Toilet clogs". (Which, I hope, explains the sense of panic I so touchingly conveyed in the opening sentence.)
Here's a free sales tip to Google: why not simply hire a bunch of doctors, show them your "Top 10 medical-related search words", have them write up a bunch of Knols and suck in the rest of the 0.0001% traffic that you don't have today? (Wait. There is a Knol on Erectile Dysfunction already. But there is no Knol on Penile Enhancements. A-ha.)