Re: Title

Does the {Title}: {Long, pretentious, tease of a subtitle that summarizes the entire book} format of non-fiction book titles annoy you? Of course it does.

This blog imagines how some classics might be marketed if they were written today. An example:

Then: The Wealth of Nations
Now: Invisible Hands: The Mysterious Market Forces That Control Our Lives and How to Profit from Them

Fun, right? Here are some I half-expect to see in bookstores:

Then: The tortoise and the hare
Now: Slower: On hubris, winning and the seven habits of highly effective athletes

Then: Old Possum's Book of Practical Cats
Now: Purr: Skimbleshanks, Mungojerry, Growltiger and the dark secrets behind the domestication of America's whiskered wild

Then: The Bhagvad Gita
Now: The Lecture: Everything I needed to know about decision-making I learned from slaughtering my uncles and cousins

OK, you get the point. Your turn now.

(Via)