Tuesday, March 01, 2011


"Excellence in dining"

I'm not sure if I saw the above words on a sign outside a restaurant or on the side of a truck, but after spending a day in the Metropolitan museum looking at Medieval art, in which things are exactly what they seem, the carelessly applied quotation marks seemed layered and full of meaning. It was really more MoMA than the Met, "if you ask me". I wish more advertisers would dare to shatter context and expectations with improper punctuation.

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