Wednesday, November 24, 2010

"Deep Greens And Blues Are The Colors I Choose"

"If patients are disinclined to take a tablet they consider bitter or sour or because they simply do not like the color, then a change of aesthetics might be needed."
There's a reason the "little yellow pill" (Mother's little helper) is yellow in color and not, say, blue or brown: colors affect the efficacy of the drug.

My lack of faith in cherry-red cough syrup now makes sense.

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